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WIDTSE Squirrel Mascot

WIDTSE helps people realize their little part in the big picture of sustainability.  We all want to do the right thing, but it’s often hard to gauge the impact of each individual decision, and thus to stick with our good intentions.  We’re more likely to register a behavior when we have tangible evidence of that habit’s impact, and we’re much more likely to maintain a good habit when we know our friends are watching.  By making it easy to collect and share data about our consumption, WIDSTE makes it easy to see the impact our little decisions have each day.

Sounds great, right?  But how do we plan on doing that?  The WIDTSE app for iOS uses data to help users recognize that repeated small actions, like recycling a newspaper, can have a big impact on the planet.  By tracking a users recycling habits and aggregating all the materials an individual recycles they can see their impact in a very tangible way.  Users will also be able to see the mass impact of virtual communities they can join via the app and the impact of the entire WIDTSE Community.  Additionally, the app will share the users’ good deeds via social media.  Who doesn’t love sharing good habits! Recycled materials are captured via the existing barcode on the product.  No bar code, no problem!  There will also be a list of general products to choose from.